Alma’s Product Team

Products

BNPL - Pay in 2-3-4x - Pay in 12-24x - Pay later

Direct to Consumer - iOS and Android app that offers a Marketing platform for merchants and a Shopping platform for consumers as long as a payment method that enables consumers to use Alma wherever they want (online and offline, Alma merchants or not)


Our Product Design Process

Our process is inspired by the Product and Design Thinking methodologies.

Once an initiative is prioritized to serve the quarter OKR of the team, the usual steps are:

✏️  Kick-Off: the Impact team aligns on what we aim to look for (assumptions…) and how. We decide on the relevance of launching a user research and this stage.

🔎  Discover: we harvest as much data (internal and external) as possible in the time frame set. Every member of the impact team is welcome to take part in the research process.

🎯  Define: based on the discovery’s insights, we prioritize the problem to tackle and reframe it.

🎨  Solution: we conduct workshops with stakeholders, we prioritize 2 or 3 solution(s) and we design to test quickly (design critics or usability test depending on the criticity) and iterate.

👩‍💻  Develop: once we improved and validated 1 solution, we develop it.

💯 Track: we analyze the results and iterate.

Throughout all these steps, other teams (Risk, Fraud, Customer Success…) take part in the Impact team’s process depending on the product’s scope.